The visual identity project was created by a group of three and was selected by the committee as the official identity for the final graduate show. The team aimed to develop and propose a sharp, modern, and typographic approach.
The concept of Momentum encapsulates the forward motion, energy, and growth embodied by the graduates. It represents the dynamic progress of our academic journey and our readiness to propel ourselves on to the next chapter.
The design strategy visually and experientially reflects this momentum, creating an immersive and engaging environment in the build-up to the show. Dynamic shapes, kinetic glass effect
and gradients work to show movement and transformation.
and gradients work to show movement and transformation.
The overall tone is celebratory yet forward-focused, with elements of motion representing the constant moving forward. Modern, edgy visuals bridge the gap to represent the wide variety of courses shown.
