The Comedy Weekend TV promo for Channel 4 aims to capture and promote the unexpected humour of unconventional and quirky comedic film characters. To achieve this, a series of events from daily life of an unconventional chicken with a rather ordinary Lifestyle has been created.
Mr. Chicken’s routine is presented in a repetitive grid
first: working on weekdays, then relaxing in front of the TV
on weekends. The repetitiveness is emphasized using the
wallpaper pattern, which is consistent in every scene. He walks back to his city home. The twist? He removes his fake beak, ending with a sweet and happy smile.
— AESTHETIC The aesthetic of the entire animation is based on the idea of maintaining a sense of lo-fi techniques combined with vector rendering of illustrations. The main concept is to evoke a world made of cutouts, with an alternation of textures. A muted color palette will recall retro colors.

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